If you want to understand food trends, then Expo West 2017 was the place to be. My feet are bruised from walking on concrete floors and holding meetings in hallways for 3 days. I saw every one of a dizzying array of over 3,000 local, national and international companies showing their wares in Anaheim at the Natural Products Expo West show last weekend. It was amazing to see so many products all in one place!
Overall, the message of the show was clear – our bellies hurt, and our kids (and some of us) have serious food allergies. Those two things kept showing up again and again in the products we saw and tried.
Trend 1: Probiotics
To help our digestion and improve our gut flora, probiotics and fermentation were suddenly the #1 marketing angle of new companies – replacing last year’s coconut waters (the most clever put probiotics in their coconut water). And it wasn’t just naturally fermented and cultured beverages, yogurts and cheeses, it was everything from jelly beans to cookies to tortilla chips, drinking vinegar to pickle juice! I’ll cover the nutrition issues with the added probiotics in another blog, because today I want to tell you about the trends and our favorite new products.There are questions to explore about whether added probiotics more marketing than health.So, let’s move on to the other trend—allergy friendly food.
Trend 2: Allergy Friendly
Now, just like with gluten free, this will take some navigating for the allergen community – not every company could tell me how often they test for cross contact and some seemed puzzled by the question. We hope to convince them of the value of batch testing and reporting the results to consumers through the QR code on the product package like we do at ZEGO in the long run.But the fact that there were a lot more companies marketing they are free from problematic ingredients and allergens is good news nonetheless!
After all, now that buyers for grocery store see this trend growing, they are more likely to buy more free-from products for their stores. This will make it easier for all of us to meet the needs of our special diet friends and family. Maybe allergy friendly will follow a similar path to gluten free, with the next step being an “allergy friendly” section in the store.
Our Top Product Picks
Enough about the trends, let’s move the really fun part – the companies and foods we loved! We are picky at our house, despite our many food intolerances and allergies, so when we say it’s good, we really mean it. Here is what Kelsey, my teenage daughter, and I want you to know in new products. (Note: please call these companies to confirm their allergy situation in the facility, salespeople at food shows don’t always have the correct facts!)
Cassava and Plantain Chips. Free of virtually everything! The only other ingredients in their facility are Palm Oil, Salt, Cinnamon. This was the first one I ordered when I got home. You have to buy in bulk, but they are worth it! You can order on their website: http://artisantropic.com/
They are in distribution so ask you favorite store to start carrying them if they don’t already. And, check out their restaurant next time you are in NYC. https://hukitchen.com
Fluffy, true sandwich bread. Seriously. You don’t even need to toast it and it is delicious! Some versions have added pea protein so be aware of that if you have a peanut allergy or a sensitive stomach. Free from most everything else. (www.happycampersgf.com)
Also in stores in Washington Oregon, Nor Cal, So Cal and on-line.
Snack Clusters – seriously good baked soft cookie clusters. Very clean ingredients, grain/gluten/soy/dairy free, contains peanuts and tree nuts. Lower in sugars than most similar products. We ordered these last night on-line. www.wholeme.com
The popped sorghum is PERFECT for people allergic to corn, delicious and fun.
We had a warm muffin made from the flour and it was fantastic, but it does have tapioca and potato starch which can irritate tummies.
Free from milk/soy/peanut/gluten. Check on treenuts if you are allergic, they aren’t listed on the packaging, but I think they are free of these as well. http://www.nulifemarket.com
Veggie Noodle Co
No time to spirulize your veggies for your paleo meal? No worries, Veggie Noodle has a beautiful array of pre-spiraled options for you. Find them virtually everywhere east of the Rocky Mountains but not out West yet (sniff sniff). http://veggienoodleco.com/
Vegan frozen pops made from fruit and veggies. I ordered these in bulk already! Seriously, I just ordered $125 worth (bulk sales only on-line) – they are that good and my food allergy daughter is waiting by the door for them to arrive. Colorado, So Cal, PNW, Louisiana and some in the NE states. www.froozer.com
Organic Vegan Gelato – most delicious ever of all the companies we tried. Egg/milk/soy/wheat but free some flavors contain tree or peanut and equipment is shared. Find them in San Diego and LA County but not on-line. Hopefully, they expand to your hood soon or you can pick them up on your next visit!
Shelf stable! Use coconut but appear otherwise free of the top 8 allergens. https://www.nokaorganics.com/
“Tummy Friendly” brand of hot cereal and cookies with added probiotics, gluten/dairy/soy/egg free. National distribution. https://nurturme.com/
Best cookie and brownie dough we’ve tasted. Soy/gluten free, contains nuts. LA only and on-line. www.becausecookiedough.com
Do You Want to Try These? Enter to Win!
If you didn’t get to go to Expo West, don’t worry, we will bring the show to you! We are doing a giveaway Friday March 23 at 7pm ET, 4pm PT on Facebook Live. Turn in a leave a comment about which of these new products you are most excited about and we will randomly choose a winner to receive a gift bag with a selection of these amazing products for you to try!