Last Updated on November 9, 2026 by higherring
Two of the biggest names in food and beverage made headlines this week, and both point in the same direction: shoppers want products that taste great and do something good for them.
Mondelez buys into better-for-you snacking
Mondelez, the company behind Oreo, Ritz and Cadbury, announced it will take a majority stake in Undercover Snacks, the maker of chocolate-covered and frosted quinoa crisps. Founder Diana Levy created the brand in 2016 after two of her children were diagnosed with celiac disease, and it has since grown to roughly 25,000 stores, including Whole Foods, Target and Walmart.
Mondelez CEO Dirk Van de Put said the company’s portfolio needs to shift toward healthier snacks to reach younger consumers looking for lighter, more active-lifestyle options. Undercover will run as a standalone business, with the Levys staying on to lead it. The deal is expected to close in early 2027.
Oatly makes fiber the star
Oatly is repositioning its oat milk as a functional drink rather than just a dairy alternative. Its new fiber range delivers about 5 to 6 grams of fiber per glass (about the size of one oat latte) and includes a no-sugar option for protein shakes and a low-sugar barista version. It’s already on shelves in Europe and arrives in North America in January.
The timing makes sense: according to USDA data, more than 90% of American adults don’t get enough fiber. With GLP-1 use rising and more people paying attention to gut health, fiber is quickly becoming one of the most sought-after nutrients on the label.
What it means
Look closely and both stories share a common thread. Undercover started because a mom needed safe, gluten-free snacks for her kids with celiac disease. Oatly is leaning on the natural goodness of oats. Those are the same things many families have been quietly asking for all along: food that’s safe for special diets, made with simple ingredients, and good for you without sacrificing taste.
That’s a conversation we care about at ZEGO. Our gluten-free oats and snacks are purity tested for pesticides and heavy metals, because we believe “better-for-you” should also mean “you know what’s in it.” It’s encouraging to see the biggest players in the aisle moving in that direction too.